Author Archives: flowweb

Understanding MAM, PAM, and DAM Systems: Choosing the Right Asset Management Tool for Your Needs

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In today’s media-driven world, managing digital assets effectively has become more important than ever. But with a variety of asset management systems available, understanding the differences between them can be challenging. Media Asset Management (MAM), Production Asset Management (PAM), and … Read More

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MAM system architectures in comparison

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When looking “under the hood“ of Media Asset Management systems, there is a heavily complex technical world. We want to briefly delve into this world and explain why the technical architecture and the processes that a MAM system is built … Read More

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What can metadata do for you?

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Metadata is an essential component of Media Asset Management (MAM) systems since it enables a more professional management of media assets. The term metadata refers to information about media assets, including information about their creation, usage, and distribution. This information … Read More

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How do MAM systems differ from DAM systems?

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In today’s digital world, organizations have a massive amount of digital content such as images, videos, audio, and documents that need to be stored, managed, and organized. With the increasing need for content management, two different systems have emerged, Digital … Read More

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Media Asset Management for beginners

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Are you new to Media Asset Management and wondering what it is all about? Media Asset Management (MAM in brief) is for most people an unknown term. We want to give a brief introduction into the world of Media Asset … Read More

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